Top 25 Supplements in 2004

1. Policosanol

2. Bone Meal

3. Wheat Germ

4. Lycopene

5. Essential Fatty Acids

6. Liver

7. Lutein

8. Green tea

9. Black cohosh root

10. Silicea

11. Pau d’arco

12. Coenzyme Q10

13. SAM-e

14. Royal Jelly

15. Alpha-Lipoic Acid

16. Potassium

17. Elderberry

18. Horny goat weed

19. Spirulina

20. Chlorophyll

21. 5-HTP

22. Magnesium

23. Calcium

24. Cranberry

25. Evening primrose

United States' Top 25 Nutritional Supplements

16. Potassium

Potassium accounted for almost 3 percent of total sales and increased its sales by 15.4 percent in 2003. “Potassium is one of the major electrolytes in the body [and] is an essential mineral we get from many common foods … including bananas, orange juice, potatoes and avocadoes,” reports The Natural Health Bible. It is commonly used to treat high blood pressure and kidney stones. Potassium is also beneficial for balancing sodium levels in the body. Several double-blind studies have proven potassium’s effectiveness in treating high blood pressure, especially for individuals who consume too much salt. According to The Natural Health Bible, potassium supplements also reduced the average number of kidney stones from 1.2 per year to only .1 per year in patients with chronic kidney stones. Almada believes that the current low-carb trend could increase potassium’s popularity. “The two pleasurable tastes in food are sweet and salty. If you take away carbs, you take away sweetness, so people will be eating a lot of salty foods. The more salt you eat, the more potassium you need to balance that out.”

American Top 25: Supplements Climbing the Charts by Vicky Uhland, Kristen Lewis, Christine Spehar.  July, 2004. Natural Foods Merchandiser


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