Top 25 Supplements in 2004

1. Policosanol

2. Bone Meal

3. Wheat Germ

4. Lycopene

5. Essential Fatty Acids

6. Liver

7. Lutein

8. Green tea

9. Black cohosh root

10. Silicea

11. Pau d’arco

12. Coenzyme Q10

13. SAM-e

14. Royal Jelly

15. Alpha-Lipoic Acid

16. Potassium

17. Elderberry

18. Horny goat weed

19. Spirulina

20. Chlorophyll

21. 5-HTP

22. Magnesium

23. Calcium

24. Cranberry

25. Evening primrose

United States' Top 25 Nutritional Supplements

17. Elderberry

The flowers from the European elder or black elder shrub are becoming popular supplement ingredients—elderberry sales totaled $423,976 in 2003, a 14.6 percent increase from 2002. Blumenthal believes elderberry sales are poised to skyrocket for several reasons: “There’s an increasing amount of research coming out of Israel and Europe on the immunostimulating and immunomodulating effects of elderberry. It’s also very tasty. You can make a delicious herbal concoction with elderberry syrup.” A 1995 double-blind Israeli study found that 27 children and adults who took elderberry had half the recovery time from B Panama epidemic influenza than those who took placebo. Commission E Monograph and the British Herbal Compendium recommend dried, sifted elderberry flowers for colds and fever.

American Top 25: Supplements Climbing the Charts by Vicky Uhland, Kristen Lewis, Christine Spehar.  July, 2004. Natural Foods Merchandiser


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