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KAZN AM 1300 - The Only Mandarin Chinese Radio Station in Los Angeles

In September 1993, KAZN AM 1300 began broadcasting in Chinese Mandarin, making it the first and only free-access full-day Chinese-language radio in the U.S.

 KAZN AM1300 ("Radio Chinese") is America 's first and only 24-hour free-access Chinese language radio station. Established in February 1984, it was originally called K-Asian, devoting itself to the pan-Asian population in Southern California by broadcasting in-language format.

Radio Chinese was created to serve Southern California's diverse Chinese community, the largest Asian population - over a quarter of a million strong - in the Los Angeles market. With experienced broadcasters from Taiwan , Mainland China , Hong Kong and the US , Radio Chinese evolved to becoming America 's first and only 24-hour free access Mandarin Chinese language radio station. More importantly, Radio Chinese is the only Asian radio station that owns and operates its own broadcast facilities unlike other Asian programmers that buy airtime from their stations.

Unlike other US cities with large Chinese communities, the Los Angeles Chinese market is uniquely positioned as the only domestic Chinese market that is predominately Mandarin-speaking. Subsequently, Radio Chinese specifically targets the Mandarin - speaking market. However, one must realize and understand that even though many of these listeners may not speak Mandarin as their primary household language, Mandarin is considered to be the "universal" dialect or language among all Chinese, so, Radio Chinese, attracts a broad spectrum of the Chinese demographics.

Radio Chinese serves as an important vehicle for advertisers to reach the local Chinese market through commercial spots, special promotional events and remotes. Radio Chinese believes in the synergy created between the station, its clients and its listeners. The ultimate result is superior programming and client service.

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